Experience

Independent Creative & Brand Consultant, US & Europe
2016 – present

Consultant for various corporations, independent companies, and start-ups in the US and European markets. Work includes brand strategy, content and product development, visual design systems, packaging & materials design, workshop development and facilitation. Authorized to work in US & Europe.

Select clients include: Nestlé, Unilever, Jacobs Douwe Egberts

Symbia, UK/Europe
Content & Creative Director, 2016 – 2021
www.symbiapartners.com

- Partnered with Founder in setting and shaping the strategic
direction of the company including company philosophy, mission, and values and developing its products & services portfolio
(long-term change programs, webinar learning series, skills
training, and leadership & team workshops)

- Helped grow business from 1 core client to 12 clients and a
team of 20+ including a global network of facilitators and coaches

- Led company rebrand in 2020: directed marketing consultants, designers, developers, and copywriters, created a full suite of company marketing materials and content, and launched
company website and presence on LinkedIn

- Managed the development and creative direction of all
company-related materials and touchpoints including marketing documents, social media & digital platforms, website, company on-boarding and training materials, presentations & templates

- Led operations and project management including writing
project and program proposals, drafting all project timelines, ensuring internal teams stay on task, managing day-to-day client relations, and the development and production of internal projects

- Responsible for creation & design of learning and training
materials for professional, leadership, and team development sessions

Select clients include: Unilever, L’Oréal, Barclays

Interbrand, New York, NY
Design Director, 2014 – 2016
www.interbrand.com

– Worked in collaboration with strategy and verbal identity teams to craft brand strategies and platforms providing a wholistic approach to design
– Responsible for leading the concept and design of a variety of projects for clients in the telecommunications, financial, tech, health and engineering industries
– Conducted extensive research and analysis of relevant competitor brands to understand the opportunities and challenges within clients' brand/market space
– Developed and led executive-level client workshops and co-collaboration sessions between clients' internal teams as well as other external agencies
– Managed junior-level and freelance design teams to ensure business and brand strategies were carried through from brand concept to visualization and execution

Select clients include: AT&T, 3M, HP

Johnson & Johnson: Global Strategic Design Office,
New York, NY 

Consumer Healthcare Group
Senior Designer, 2011 – 2013
– Working together with marketing teams to manage packaging design, brand/product development, and new ventures for various consumer healthcare brands
– Participation in product focus groups and co-creation workshops
– React and respond to consumer insight and develop design stimuli for qualitative and quantitative testing groups in order to gain further learnings
– Analyze research data to refine design direction and strategy

Selected brands: Band-Aid (US/LATAM), Rogaine (US), Regaine (EMEA), Splenda (UK/US), Compeed (EMEA)

Retail Strategy & Design Group
Senior Designer, 2012 – 2013
Working closely with Johnson & Johnson In-Store Strategy and Shopper Insights teams to develop communication strategy and visual systems for retail environments, enhancing the shopper experience in pharmacies and drugstores internationally

Selected brands: Superdrug (UK), Watsons (Taiwan), Walmart (US), Rite-Aid (US), Walgreens/Boots (UK)

Education

Hyper Island, Stockholm, Sweden
Product / Design Lead
– Brand, idea, and concept development
– Design management and strategy
– Presentation writing, copywriting, storytelling
– User experience and interaction design
– Group dynamics, team building and self-leadership

Strategy/Research Focus
– Led consumer research to uncover insights
– Competitive analysis
– Strategic positioning development

School of Visual Arts, New York, NY
Introduction to Information Architecture and Design
Basics of Interaction Design and Strategy

Rochester Institute of Technology, Rochester, NY
Bachelor of Fine Arts, Graphic Design
Minor, European History

Awards & Recognition

2013 Selected to participate in ABSOLUT Vodka: Liquid Data 
2012 Featured in Packaging Design Served Gallery, Modern Organic Products
2011 Featured in Inspiración Magazine, MENSDEPT.
2011 Featured on The Dieline, LUXE Italian Sodas
2011 Featured in Behance Network Gallery, MENSDEPT. 
2010 Minimal Sites Editor's Choice, MENSDEPT. website
2009 HOW Magazine Design Annual, “I Will...”
2009 iDA 3rd Place Annual Report, 2008 Endeavor Impact Report
2009 iDA 3rd Place Announcement, “2008 Good Things”
2008 PRINT Magazine Design Annual, “2008 Good Things”

Languages

English
Spanish

Miscellaneous

Camino de Santiago, May 2013
The Camino de Santiago is an 800km trail across Spain, beginning on the French side of the Pyrenees in the small village of Saint-Jean-Pied-de-Port. The trail goes over the Pyrenees, west through the Spanish regions of Navarra, Rioja, Castilla y León, and Galicia, ending in the city of Santiago de Compostela.